Mundial Partners Closes Fashion Meets Football New York City Weekend with the Creator’s Cup at Socceroof

NEW YORK CITY, Jul. 21, 2024 /fashionmeetsfootball.com/ – Fashion Meets Football closed out its inaugural NYC Weekend Activation with a 5v5 tournament at Socceroof in Crown Heights. Dubbed the ‘Creator’s Cup’, Socceroof’s indoor pitch became the canvas for the creatives who laced up the boots to play for bragging rights and Fashion Meets Football branded merchandise. Participating teams included: Juventus Official Fan Club, Serie A USA, le PÈRE, Team Hyphenate, ABFC, and Saturdays Football.

With a number of former ex-pro and ex-college footballers on the pitch, the level of play remained high throughout the tournament. Ultimately, Art Brings Friends Together (ABFC) took home the trophy, eclipsing Saturdays Football in a highly competitive final. This day was the consummation of a truly epic weekend.

“When we started contributing to this project, we recognized the familiar buzz around the impact that sport’s influence has on fashion and equally how fashion has the power to shape culture,” shared Ntando Brown, Founding ECD at Out Since Tuesday and Production Team Lead & Creative Director for Fashion Meets Football. “As a creative house that helps brands drive culture, and with our previous experiences executing large scale experiential productions, Fashion Meets Football served as an incredible platform to capture seminal moments.”

“To pull together a weekend of events of this magnitude in under seven weeks is nothing short of legendary,” said David Bettenhausen, Managing Partner at Mundial Partners and Project Lead & Executive Director for Fashion Meets Football. “I’m very proud of the team we assembled to execute this ambitious proof of concept. Closing this weekend with a tournament and a donation to an organization so close to my heart, The Mark Dombroski Foundation – which focuses on youth education, athletics, safety, and well-being – makes this one of the most fulfilling projects I’ve ever been a part of.“

This inaugural Fashion Meets Football weekend marks the beginning of a series of activations planned across the world over the next few years. The Fashion Meets Football brand has laid the foundation to grow a community centered around this cultural movement blending creativity and sport.